INSIGHTSAI, Not User Experience, Is Holding Voice Back From Its Full Potential
Every time I sign into any social media platform, someone has an opinion on the future of voice. It’s either the future we all deserve from the technology at our fingertips or it’s another passing fad that will come and go. Read more
INSIGHTSChrome will begin to block all ads in environments deemed “unacceptable.”
On February 15, 2018, the evolution towards “Better Ads” will start the process to rid the mobile web of ad formats with poor user experience. Chrome will begin to block all ads deemed “unacceptable”. How will it impact your media strategy?
PRODUCT UPDATEIntroducing Reveal
The most advanced mobile out-stream video ad format featuring user-first controls with a dynamic contextual wrapper.
CASE STUDIESThe world’s most trusted health and pharma brands rely on Receptiv
Receptiv’s ad tech targeted to high-impact mobile moments delivers superior brand performance for health and pharma brands.
INSIGHTSThe True Impact of Rewarded Ads
Rewarded ads, historically a popular placement inside of games are quickly becoming a highly sought after placement by major advertisers across today’s top app categories.
INSIGHTSReceptiv Gets "Meekered"
INSIGHTSBRL Comprehension Infographic
Receptiv partnered with world renowned scientist Dr. Thomas Ramsoy of Neurons Inc. and Neuromarketing expert Diana Lucaci of True Impact to conduct a first to market, primary research that quantifies how two popular mobile video ad solutions affect key branding metrics, drive user receptivity, human attention and action beyond the ad introduction.